To strengthen our commercial presence in Portugal, we signed a new dealership agreement with ALR, a family-run, Lisbon-based company operating since 1986. The company has long been our partner, initially involved in the trade and distribution of Moduflex, particularly for the port business. Ports regularly use Moduflex solutions for loading and offloading cereals and bulk construction, agriculture, and renewable energy materials. The new deal allows ALR to trade our entire Cimbria range across the country.
Today, the Portuguese market appreciates Moduflex and our full range line of Cimbria solutions, primarily for two key stages: cleaning and sorting. Both these stages require technology and experience to treat products efficiently and with care.
The plastic recycling industry—one of the fastest-growing industries in the market today—is wildly concerned about the challenges facing bulk product sorting and quality differences across various goods supplies from different countries, especially Asia. Cimbria’s optical sorters allow the sorting of materials with extreme precision, ensuring production efficiency capable of positioning Portuguese companies at the same level as international competitors.
The presence of big company names in ALR’s portfolio is a testament to its value and confirms its experience in many sectors, including recycling, cereals, coffee and animal feed. The company’s team is dedicated to serving companies at all levels, ranging from small to large. Each company can discover Cimbria’s solutions and how they can create true change through innovation and achieve desired volume and quality production levels. This innovation—which has always been our trademark— and the ability to develop solutions with the customer’s business in mind are a great profit-growing combo for any Portuguese company. It’s now even easier with ALR’s local proximity.
With the economy recovering post-pandemic thanks to internal financial measures and European investments, the new ALR partnership has lots of growth potential.
Cimbria and ALR — a partner at your side in Portugal.