Thanks to the experience gained in his father’s company in Colombia, Bryan Herrera has created a spin-off of his family business. He aims to support our customers in Central America, including those in Honduras, Guatemala, El Salvador, and others. The reason behind this choice is the region’s great coffee production potential, often referred to as “black gold”, which is constantly experiencing demand-driven quality increases across the country.
Coffee producers in these South American countries are typically small-to-medium farms that cannot compete with larger companies handling larger volumes. However, they are now evolving their mindset and securing quality production with highly technological equipment and setting a competitive advantage through a combination of raw materials, favourable climate conditions, and quality processing that selects the finest coffee beans for the best blends. This quality coffee bean processing and selection is why Cimbria’s optical sorters receive positive attention to identifying defects not visible to the human eye.
Suppose the biggest producers are now already equipped with mechanical solutions and consider Cimbria as a premium supplier. In that case, the smallest ones are on their way, mainly to increase their export quality and evolve in the pursuit of excellence. Bryan Herrera is there to help with this evolution and is at their side with expert know-how and service based on personal relationships. Each country’s proximity facilitates face-to-face meetings; thus, customers can benefit from our dealer’s presence throughout the journey — from the purchase to the delicate installation, start-up and production stages.
Our global experience in the coffee sector can prove essential to helping smaller and bigger producers reach an outstanding coffee supply chain. The partnership with Herrera’s new company—even if born recently—set the conditions for market growth due to increasing investments in quality coffee equipment. The company recently installed an entire production line in the region, demonstrating a guaranteed return on investment for mechanical cleaning and optical sorting.