Thanks to the experience gained in his father’s company in Colombia, Bryan Herrera has created a spin-off of his family business. He aims to support our customers in Central America, including those in Honduras, Guatemala, El Salvador, and others. The reason behind this choice is the region’s great coffee production potential, often referred to as “black gold”, which is constantly experiencing demand-driven quality increases across the country.
Coffee producers in these South American countries are typically small-to-medium farms that cannot compete with larger companies handling larger volumes. However, they are now evolving their mindset and securing quality production with highly technological equipment and setting a competitive advantage through a combination of raw materials, favourable climate conditions, and quality processing that selects the finest coffee beans for the best blends. This quality coffee bean processing and selection is why Cimbria’s optical sorters receive positive attention to identifying defects not visible to the human eye.
Supponiamo che i produttori più grandi siano già dotati di soluzioni meccaniche e considerino Cimbria come un fornitore premium. In questo caso, i più piccoli sono sulla buona strada, soprattutto per aumentare la qualità delle loro esportazioni ed evolvere nella ricerca dell’eccellenza. Bryan Herrera è presente per aiutare questa evoluzione ed è al loro fianco con un know-how esperto e un servizio basato su relazioni personali. La vicinanza di ogni paese facilita gli incontri faccia a faccia; in questo modo i clienti possono beneficiare della presenza del nostro rivenditore durante tutto il percorso, dall’acquisto alle delicate fasi di installazione, avviamento e produzione.
Our global experience in the coffee sector can prove essential to helping smaller and bigger producers reach an outstanding coffee supply chain. The partnership with Herrera’s new company—even if born recently—set the conditions for market growth due to increasing investments in quality coffee equipment. The company recently installed an entire production line in the region, demonstrating a guaranteed return on investment for mechanical cleaning and optical sorting.
