2021 marks the 5th anniversary of our commercial partnership with Tilman Barthel and his team in Germany. The collaboration was established to help bring Cimbria’s optical sorters to food, milling and seed processing customers. The most important uses of optical sorters in Germany are for the production of cereals consumed locally and wheat and rye, which are the main ingredients for bread produced across the entire region.
La frammentazione del mercato tra numerosi produttori e selezionatori ha reso necessaria una maggiore vicinanza ai clienti. Ecco perché il nostro rapporto con Tilman si è rafforzato negli ultimi cinque anni. Inoltre, la presenza e il fatto di parlare la stessa lingua sono apprezzati dai nostri clienti e da noi, poiché l’eccellenza dei nostri prodotti può essere accompagnata dal servizio puntuale offerto da Tilman.
L’anniversario del 2021 è particolarmente significativo perché riflettiamo sulle circostanze eccezionali degli ultimi due anni. Nonostante le sfide della pandemia, abbiamo dimostrato la nostra leadership regionale, la nostra grinta e il nostro spirito di collaborazione creando insieme opportunità economiche.
Abbiamo chiesto a Tilman Barthel di parlare della partnership e delle sue aspettative per il futuro:
Tilman, cosa hai apprezzato di più della tua collaborazione con Cimbria?
First, I appreciate the quality of the product. Of course, I knew the brand Cimbria already, but I needed to verify the quality of the products beyond the brand. So, I tested the equipment and remained impressed by the results delivered by Cimbria’s optical sorters. After 5 years, I can confirm my clients see successful results nearly every time they test Cimbria and compare the results with other fabricators. For example, we gained one of our most important customers thanks to the superior performance of the equipment. He compared Cimbria and three other companies using the exact same samples. We won the challenge thanks to Cimbria’s precision.
I sorter Cimbria sono prodotti in Italia. Com’è lavorare con un team che ha sede in Italia?
German customers prefer product tests in Germany or with the German team. We saw this as an opportunity to introduce them to the actual team taking care of them in the future. That’s why we have set up our own product test area with a range of Cimbria’s optical sorters. This is a service we are proud to supply clients with and our customers really appreciate it. We can say that almost all our customers benefit from this service. Our relationship with Cimbria’s Italian team is trustful and efficient. We have learned to offer urgent services when needed and more stable support to all kind of clients. This is something not easy to achieve, but we accomplished it.
Cosa ti aspetti per il futuro?
Condividiamo gli stessi obiettivi di Cimbria: migliorare la produzione dei nostri clienti e ottenere successo. La forza della nostra offerta e la nostra esperienza comune rendono i nostri obiettivi raggiungibili e il nostro impatto sul mercato innegabile. Ecco perché mi aspetto di continuare ad andare avanti, con prodotti eccellenti e un costante supporto pre e post vendita ai nostri stimati clienti.
In addition, I expect growth in the organic sector. People are getting more aware that organic products are important for our environment and our soil, which is important to me. We have about half of our work there because we have many references in this field and we exhibit at the leading fair for organic food every year. These customers usually have multiple products. So, top-quality Cimbria optical sorters are needed for gluten-free products and also because they need individualized service.
