14 March 2016
Mr Sami Salaheldin, Director of Cimbria Egypt, has received the HRH Prince Henrik Medal of Honour and the Danish Export Association’s Diploma.
On January 27th His Royal Highness Prince Henrik of Denmark extended the HRH Prince Henrik Medal of Honour and the Danish Export Association’s Diploma to Mr Sami Salaheldin, Regional Director of Cimbria Unigrain in Egypt at a ceremony at the Helnan Dreamland hotel in 6th of October City, in the presence of the Ambassador of Denmark, Pernille Dahler Kardel. His Royal Highness Prince Henrik is on a private trip to Egypt.
Cimbria delivers seed and grain storage complexes to Egypt, which is the world’s largest importer of grain. In the past, 30 percent of the imported grain would go to waste, but thanks to modern storage facilities, this has been reduced. Sami Salaheldin has had an important role in this.
“Sami Salaheldin has advised the Egyptian ministries, consultants and clients on how Danish technology can reduce the enormous losses of grain after the harvest,” says Søren Overgaard,CEO of A/S Cimbria, who has nominated him for the Medal of Honour.
Cimbria’s projects in Egypt has made the way for more orders from Egypt. “Sami Salaheldin’s effort has contributed to the general acknowledgment of Danish technology in Egypt. Ministers and decision makers show great satisfaction with Cimbria’s solutions, and this strengthens the general perception of Denmark in the country,” says Pernille Dahler Kardel, Denmark’s Ambassador in Cairo.
In August 2014 Cimbria received an order in Egypt financed with help from UAE, to deliver the market with 23 new silo complexes in 2015 and 2016. Although this means the need for grainstorage in Egypt will be covered, Cimbria continues its work. The success in Egypt will be used as a stepping stone to new client segments and markets. “We want to focus on the private sector for seed plants, cleaning facilities for the food industry, machines for treatment of herbs and spices as well as cleaning devices for the treatment of oil and wheat. At the same time, Cimbria Egypt will focus on the other markets in the Middle East and North Africa – we have silo projects in Sudan in the pipeline,” says Søren Overgaard, CEO of A/S Cimbria.
Medal of Honour for Cimbria Egypt Manager